Jaguar's Woke Marketing Fails, Sales Plummet 97.5%
Submitted by MAGA Student
Posted 5 hours ago
**Epic Fail: Jaguar’s Woke Rebranding Sends Sales Tumbling 97.5%**
In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding effort.
The European Automobile Manufacturers’ Association reported that Jaguar sold a mere 49 vehicles in April 2025—a dramatic drop from nearly 2,000 during the same month in 2024.
Year-to-date figures show a similar troubling trend, with overall sales plummeting by over 75%. This collapse marks the most drastic decline in the company's storied history.
Once revered for producing sleek, iconic automobiles synonymous with luxury and performance, Jaguar adopted a bizarre marketing strategy spearheaded by an LGBTQ activist, which resulted in a confusing “they/them” rebrand.
This new identity stripped the iconic big cat logo—a symbol of power and elegance—and instead introduced a new design that has drawn sharp criticism. As automotive experts and consumers alike weigh in, one sentiment prevails: the rebranding is not resonating with Jaguar's traditional customer base.
The backlash has been swift, prompting automotive legend Johnny Herbert to lambast the decision as “unbelievable.” He remarked on the scarcity of sales, pointing out that “taking the cat off Jaguar just seems the most unbelievable marketing decision I think I have ever seen.”
Despite the glaring evidence that their rebrand is driving customers away, Jaguar's representatives downplay the correlation, insisting that poor sales are a result of transitioning toward an electric vehicle lineup, rather than any missteps in branding. Their spokesperson stated, “Comparing Jaguar sales to 2024 is pointless,” failing to convince the skeptical public.
The rebranding plan was unveiled amidst a promotional campaign featuring unusual advertisements that some commentators described as more suited for a circus than a luxury automobile brand.
As the fallout continues, Jaguar's situation serves as a cautionary tale for companies that prioritize ideological agendas over consumer preferences.
The auto industry has long thrived on appealing to the desires and expectations of car enthusiasts. Yet, Jaguar's failure to heed this fundamental principle could set a precedent that warns other brands against adopting divisive political postures that alienate loyal customers.
With the market reacting decisively, it remains to be seen whether Jaguar can recover from this self-inflicted wound or if this dramatic downturn will mark the end of an era for the once-beloved luxury brand.
Sources:
modernity.news
yahoo.com
cowboystatedaily.com
In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding effort.
The European Automobile Manufacturers’ Association reported that Jaguar sold a mere 49 vehicles in April 2025—a dramatic drop from nearly 2,000 during the same month in 2024.
Year-to-date figures show a similar troubling trend, with overall sales plummeting by over 75%. This collapse marks the most drastic decline in the company's storied history.
Once revered for producing sleek, iconic automobiles synonymous with luxury and performance, Jaguar adopted a bizarre marketing strategy spearheaded by an LGBTQ activist, which resulted in a confusing “they/them” rebrand.
This new identity stripped the iconic big cat logo—a symbol of power and elegance—and instead introduced a new design that has drawn sharp criticism. As automotive experts and consumers alike weigh in, one sentiment prevails: the rebranding is not resonating with Jaguar's traditional customer base.
The backlash has been swift, prompting automotive legend Johnny Herbert to lambast the decision as “unbelievable.” He remarked on the scarcity of sales, pointing out that “taking the cat off Jaguar just seems the most unbelievable marketing decision I think I have ever seen.”
Despite the glaring evidence that their rebrand is driving customers away, Jaguar's representatives downplay the correlation, insisting that poor sales are a result of transitioning toward an electric vehicle lineup, rather than any missteps in branding. Their spokesperson stated, “Comparing Jaguar sales to 2024 is pointless,” failing to convince the skeptical public.
The rebranding plan was unveiled amidst a promotional campaign featuring unusual advertisements that some commentators described as more suited for a circus than a luxury automobile brand.
As the fallout continues, Jaguar's situation serves as a cautionary tale for companies that prioritize ideological agendas over consumer preferences.
The auto industry has long thrived on appealing to the desires and expectations of car enthusiasts. Yet, Jaguar's failure to heed this fundamental principle could set a precedent that warns other brands against adopting divisive political postures that alienate loyal customers.
With the market reacting decisively, it remains to be seen whether Jaguar can recover from this self-inflicted wound or if this dramatic downturn will mark the end of an era for the once-beloved luxury brand.
Sources:
modernity.news
yahoo.com
cowboystatedaily.com
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